There is a personal level, which is distinct from, say, a corporate level, a national level, or a global level. But they are related; how a nation uses petroleum is clearly related to how an individual uses petroleum, but different strategies are often required to both study and effect changes at these levels.
There may be a tendency in our class to look at "using technology" at the level of the individual, and "technology assessment" at a corporate, regional, national, or international level. But this need not be the case.
Let's just be clear about what we mean. If you are using technology to refer to a piece high-tech hospital equipment and I use it to refer to my computer, and someone else uses it to refer to the global referring to global transportation infrastructure, then communication could be a problem
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